Hutan Ration: Malaysia’s Halal Energy Bar for Every Adventure

Malaysian brand Hutan Ration, a Terengganu-born producer of halal-certified energy bars and sports nutrition has been fueling outdoor enthusiasts since 2016. Founded by Jazrul Fuad, the brand was born from a simple hiking experiment: homemade bars that friends devoured and immediately wanted to buy.

Starting from a kitchen operation, Hutan Ration quickly scaled up by relocating to a family-owned factory in Terengganu to meet halal certification requirements. Their HACCP- and JAKIM-certified products now include energy bars, granola, and protein balls, crafted from natural ingredients.

Despite the challenges, such as pivoting during the COVID-19 lockdowns to support frontliners with donations, Hutan Ration has continued to thrive. Their marketing includes partnerships with sports ambassadors like national cyclist Azizulhasni Awang, local sporting events, and Al‑Ikhsan retail collaborations. They’ve even expanded to Singapore and Brunei, with sights set on Dubai and Thailand next.

Why Hutan Ration Is a Game Changer

✅ Halal & Certified Quality – HACCP and JAKIM certified
?Natural Ingredients – Made for active, health-conscious lifestyles
? Trusted by Athletes – Endorsed by Malaysia’s top sports figures
? Future-Ready – Sustainable goals and regional expansion in progress

? Redeem Now: Get Your Hutan Ration with Howeicoin!

Yes, you can now redeem Hutan Ration products from us with your Howeicoin!

? How to Redeem:

Log into your Howei account
Head to the Shop section
Search "Hutan Ration" and proceed to checkout

Or Click HERE to redeem

Don’t miss out — fuel your day with energy bars made for an active lifestyle. Limited stock available for redemption!

Source:
Vulcan Post