Last weekend, Howei Events had the privilege of powering the Decathlon x Malaysia Aktif Fun Run 2025—an electrifying celebration marking the grand opening of Decathlon’s newest outlet at AEON Bukit Mertajam.

From the crack of dawn, the energy was palpable. Runners of all ages gathered to kick off the festivities with a fun run that blended fitness, community spirit, and the excitement of a new retail chapter. With Malaysia Aktif championing active lifestyles and Decathlon bringing world-class sports gear to Penang, the collaboration was a natural fit.

? As the official ticketing and technical support partner, Howei ensured a seamless registration experience and smooth on-ground operations. We’re proud to share that the event hit its participation targets, with hundreds crossing the finish line and celebrating together.

Highlights included:

• A scenic run route around AEON Bukit Mertajam
• Interactive booths and giveaways from Decathlon
• Family-friendly activities promoting health and movement

This event wasn’t just a run—it was a statement: Penang is ready to move, and Decathlon is here to support that journey.

? We’ll be updating this article with links to the official event photos once they’re released—stay tuned for the full gallery!